365 Days Of The Midwest Concussion Clinic

Midwest Concussion Clinic anniversary graphic featuring Matt Campbell with his arms crossed beside the headline “365 Days of Building the Virtual Midwest Concussion Clinic” and the words “Perseverance. Excitement. Fear.”

January 13th, 2025 is a day that will forever matter to our company.

It was the very first day of the Midwest Concussion Clinic in its current form.

100% virtual.
From my home.
With no safety net.

 

For those who don’t know our story, the Midwest Concussion Clinic began in September of 2019 through a partnership with Physical Medicine Consultants. They were great. The staff was welcoming. The providers were supportive. It gave me the opportunity to build something meaningful inside a thriving medical practice.

 

In 2024, the clinic transitioned into a partnership with the Lutheran Health Network—another large system with more resources and broader reach.

 

But in 2025, everything changed.

I was on my own.

January 13th, 2025.
No safety net.
No financial backing.

Freedom.
Fluidity.
Fear.

The unknown is intimidating. And for me, the business I had poured five years into hung in the balance.

There were two options:

Move on and close the clinic.
Or figure it out.

So I got to work.

Planning.
Building.
Learning.
Trying to make sense of something I had never done before.

Fast forward to today, and this clinic continues to grow. I’m still learning. Still thinking. Still building. Still showing up.

Because this clinic is worth it.
My family is worth it.
And our patients are worth it.

This company was built by helping people through difficult moments—when traditional models failed them, forgot them or left them feeling unseen. By taking a complex neurological injury and making it understandable for patients of all ages and backgrounds. By taking something scary and unfamiliar and making it approachable, manageable, and conquerable.

 

By making the invisible visible.

 

Cheers to the first 365 days of the Virtual Midwest Concussion Clinic.

2026 is going to be a great year.